Building Out a New WordPress WebsiteAs a full-time freelancer at Sensitile Systems in Ypsilanti, Mich., I produced numerous components of a WordPress website designed to showcase the resin, glass, and concrete installations that Sensitile has completed for commercial and residential customers in the U.S. and abroad. As the Website Content Administrator, I built more than 400 online "portfolio projects" and managed content for pages such as News and Careers to provide a more robust user experience, drive sales, and streamline ordering processes. I'm thankful to have participated in such an energizing project for this family-owned business.
Slimmer, Sleeker, and Helping to Save Energy At DTE Energy in Detroit, I helped produce an enhanced user experience on the ‘Save Energy’ section of DTE’s revised website, which the company wanted to roll out in stages. The existing site was outdated, so I helped identify ways to reduce more than 100 pages of content to approximately 50 pages, a lofty goal accomplished via Google Analytics and through rigorous workshops -- many of which I led -- with business analysts, strategists, and other stakeholders. This process not only helped us identify the content that we should retain but also sparked conversation as to what new material we could add. The resulting site is far more appealing than its predecessor and has helped DTE customers find plenty of fresh information on ways to save energy (and money) in their homes and businesses.
You Got the Name of the Product Wrong?!I once stopped a press release that had more than 30 errors -- including the product name -- from going out over both the corporate intranet and the external website. An outside agency wrote the release and hadn't sent the final version through for the proper approvals. Immediately after I spotted these many mistakes, I notified senior management. Under a tight deadline, I corrected and published this release, which spotlighted an innovation from one of the company's flagship brands. Ultimately, management terminated the agency's contract, which resulted in savings of at least $25,000 annually.
You Got the Name of the Product Wrong?!I once stopped a press release that had more than 30 errors -- including the product name -- from going out over both the corporate intranet and the external website. An outside agency wrote the release and hadn't sent the final version through for the proper approvals. Immediately after I spotted these many mistakes, I notified senior management. Under a tight deadline, I corrected and published this release, which spotlighted an innovation from one of the company's flagship brands. Ultimately, management terminated the agency's contract, which resulted in savings of at least $25,000 annually.
